The Best Cat Toothbrush
Our goal is to reduce the number of catsthat suffer from periodontal disease.
Our partners share our values of cat-friendly home care that boosts the bond you have with your cat. Integral partners are key to achieving our goal.
Pets at Home are creating a better world for pets and the people who love them. They are the UK’s leading pet care business, providing the best products, services and advice to guide owners through their pet care journey.
We are working together to improve cat-friendly home care, nurture the human–animal relationship and pave the way to better wellbeing for life.
Perfect Pet is a trusted UK pet insurer offering clear, reliable and accessible cover for cats at every life stage. Their policies remove the uncertainty around vet costs, giving owners confidence that they can always provide the care their cat needs.
Our partnership supports our shared mission to improve feline wellbeing by connecting owners with insurance that prioritises clarity, fairness and genuine support.
Together, we empower cat owners to make proactive health decisions and ensure every cat can access the treatment they deserve — not just in emergencies, but every day.
The Pet Industry Federation (PIF) is the UK’s leading trade association for pet businesses, setting standards for welfare, professionalism and responsible practice across the entire sector.
As a PIF member, we align ourselves with a community dedicated to raising welfare standards and shaping the future of responsible pet care.
This means that every recommendation, product insight and wellbeing initiative we share is rooted in industry-recognised standards and an evidence-driven commitment to improving the lives of cats. Our membership reinforces our promise: to elevate feline wellbeing through safe, ethical and enrichment-focused guidance.